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Business as Unusual: Exploding the ‘business as usual’ mindset to transform corporations with purpose.


What our
partners say

“Social business is an incredible breath of innovation. We find new ways to produce our product. We look at the company from a society standpoint – inside out and include the idea of social value creation in strategic planning.”
Emmanuel Faber, Former CEO, Danone

Business as unusual

There is a momentous shift happening right now.

Businesses are under increasing scrutiny from their employees, their customers and governments to help solve the global challenges we face in the world.

Limiting the harm a business causes to our planet and society is no longer enough - real transformation means creating positive social and environmental value for society.

How does a company transform for purpose?

At Yunus Social Business, we focus on social businesses that solve pressing human challenges. Our research looks at how companies can transform to purpose-led organisations through practical experiences, case studies and tools.
Through social intrapreneurship, growing social businesses and initiatives from within the company, social procurement, partnering with and integrating social enterprises into their supply chains, or whether change comes from the top-down from C-level and shareholder action, our research lays out actionable pathways for transformation. And for those that are not already convinced of the purpose-mission, we run quantitive experiments within companies to make the case for social intrapreneurship.

We call it business as unusual.

Social intrapreneurship: corporate employees who drive innovation within their organisation for social or climate impact.

How social intrapreneurs can turn companies into a force for good.

/ˈsəʊ.ʃəl ɪntrəprəˈnɜːʃɪp/
A Social Intrapreneur is an entrepreneurial employee who develops a profitable new product, service, or business model that creates value for society and her company.

Social intrapreneurs help their employers meet sustainability commitments and create value for customers and communities in ways that are built to last.

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Download executive summary ↓

The Benefits of Social Intrapreneurship

These top five benefits demonstrate the value of social intrapreneurship beyond authentically displaying corporate purpose. More than 90% of the initiatives that were aligned with the company's core strategy benefited from C-Level buy-in and placed the initiative as a strategic project. Those initiatives that were launched mostly as a CSR initiative struggled the most to get C-Level attention.

Social Intrapreneurship even has the power to positively change the DNA of the company: 24% of all interviewees already see their initiative as a catalyst toward company transformation into a force for good. And it pays to stay pure: Initiatives that were set up as a Social Business – a financially sustainable business model that focuses on impact first while eliminating any profit motive – enjoyed more than 2x higher likelihood of leading to transformation.

Curiously, it was noted that often the largest hurdles faced by social intrapreneurs came from internal obstacles at their companies, rather than from external challenges: 84% listed internal structure as a challenging factor.

Impoves employee engagement, job satisfaction, employee skills or talent attraction.

Spurs business innovation.

Improves corporate brand equity.

Impoves employee engagement, job satisfaction, employee skills or talent attraction.

Reaches new markets or new customers.

Case studies

The Intrapreneurship-Catalysers Report: A Playbook for Programme Managers

Built on the hard-earned wisdom of global programme managers, this playbook is a quick reference guide for organizations looking to build support structures for social intrapreneurs.

Download playbook ↓


Just getting started?

The Quick Check touches on the seven most important areas for social innovation and assesses how ready you and your company are to support social entrepreneurship.
The Readiness Assessment is a quick way of benchmarking your organisation's capacity for social innovation.

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