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Business as Unusual: Exploding the ‘business as usual’ mindset to transform corporations with purpose.


What our
partners say

“Social business is an incredible breath of innovation. We find new ways to produce our product. We look at the company from a society standpoint – inside out and include the idea of social value creation in strategic planning.”
Emmanuel Faber, Former CEO, Danone

Business as unusual

There is a momentous shift happening right now.

Businesses are under increasing scrutiny from their employees, their customers and governments to help solve the global challenges we face in the world.

Limiting the harm a business causes to our planet and society is no longer enough - real transformation means creating positive social and environmental value for society.

How does a company transform for purpose?

At Yunus Social Business, we focus on social businesses that solve pressing human challenges. Our research looks at how companies can transform to purpose-led organisations through practical experiences, case studies and tools.
Through social intrapreneurship, growing social businesses and initiatives from within the company, social procurement, partnering with and integrating social enterprises into their supply chains, or whether change comes from the top-down from C-level and shareholder action, our research lays out actionable pathways for transformation. And for those that are not already convinced of the purpose-mission, we run quantitive experiments within companies to make the case for social intrapreneurship.

We call it business as unusual.

Purpose transformation: the commitment by a business, led by its CEO and shareholders, to act itself into new ways of thinking.

Purpose Transformation from the CEO & Shareholder Perspective.

More and more corporate leaders are seeking ways to amplify their corporate purpose and transform their companies into a force for good. But how does this purpose agenda play out from the top down? We are speaking to CEOs and shareholders in a series of qualitative interviews to lift the lid on their experiences.

Coming Soon at Davos 2022...


Just getting started?

The Quick Check touches on the seven most important areas for social innovation and assesses how ready you and your company are to support social entrepreneurship.
The Readiness Assessment is a quick way of benchmarking your organisation's capacity for social innovation.

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